Select a product, line of products, or brand from a company of your choice and research the companys social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:
- What is the customer segment for this particular product, line of products, or brand?
- Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.
- Examine the customer segments response to the companys social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the companys social media marketing strategies?
- Compare the companys social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?
- Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.
Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Develop a 750-1,000-word executive summary of your organization’s (or one you know
well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
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