Marketing Mix in health care promotion

Marketing Mix in health care promotion is based on a marketing of four components: product or service, price, place or distribution, and promotion.


4- Match columns (general epidemiology knowledge)



Column A -Prompts

-Primary Prevention

-Secondary Prevention

-Tertiary Prevention Column B – Submitted Answers -Preventing the initial development of a disease, Ex. immunizations, reduce risk factors -Early detection of existing disease to reduce severity and complications. Ex. screening for cancer -Reducing the impact of the disease. Ex. Rehabilitation for stroke



5- True or False (Chapter 17)

Marketing Mix in healthcare promotion is based on a marketing of four components: product or service, price, place or distribution, and promotion


6- Select ALL that apply (Chapter 17). The National Cancer Institute social marketing research wheel include:



A-Planning and strategy B-Selecting channels and materials C-Developing materials and pretesting D-Implementation



7) Which of the following is not an alternative payment model:

A-Merit Based Physician Incentive Payment B-Health Insurance Portability and Accountability Act (HIPAA) C-Accountable Care Organization D-Bundled Payment for Care Improvement


8- Which of these factors is the largest contributor to the burden of disease in the US?


A-Genetics B-Social circumstances C-Environmental exposure D-Access to health care


9- When demographic subgroups have higher occurrence of disease compared to other groups this is referred to as


Select the best choice:

A-Genetics B-Statistical chance C-Life style choices D-None of the above E-Health disparities



10- Data sources for epidemiologic studies include:

Select all that apply



A -Vital records B -Electronic Medical Records C -Population-based surveys D -The US Census


11- Select ALL that apply (Chapter 15). Health Insurance Portability and Accountability Act(HIPAA


A -HIPAA law was issue in 2000 B -Its protect all electronic and printed medical records C -Uses protected health information(PHI) when referring to institutions business data to be protected


12- Select the correct answer (only one)/ chapter 15. Medicare advantage programs are 



A- Aim to provide plans to provide better, coordinated care to Medicare recipients B- Aim to provide plans to provide better, coordinated care to Medicare and Medicaid recipient C- Provide pay by each service provided


13- Review chapter 16 importance of public and private partnership. Have tobacco private and public policies have been successful?

-True or False

14) Name the five pillars for establishing a culture of health (Chapter 16), Mark all that apply, A- Leadership and commitment B-Enterprise programs C-Policies and procedures D-Engagement and participation E-Measurements and outcomes F-Type of medical insurance


15- True of False (Chapter 16)

Employee good health/wellness has a negative impact on productivity


16- (Chapter 15) .The Genetic Information Nondiscrimination Act of 2008. A or B.


A- Protects employees from employers who might utilize personal genetic testings’ information for hiring and firing decisions B-Determine tax status of employees


17- Match columns A and B (Chapter 16)


Column A- Prompts



Optimal Health Status





Column B- Submitted answer

-Employees demonstrate optimal health status -Positive health behaviors, minimal modifiable risk factors, and minimal illness, disease and illness -Employees adjust to setbacks, demands, and challenge -Employees to respond to changing demands



18- Multiple choice, select all that apply (Chapter16)

Some strategies to significantly reduced morbidity and mortality associated with lifestyle relate risk factors and disease are:



a- Access to healthy food b- Opportunities for recreation and physical activities c- Support of mental health well being d- Incentives or disincentives to reduce tobacco and alcohol consumption



19- True or False: It is easy to change people behaviors, values, and habits


20- Fill in the blank (Chapter 16)


The opportunity to influence and truly change population health risks requires a concern effort by consumers, Blank 1, government, school, health care plans, academic, workplace, and the media.

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