Business description
KokoKrispies is a breakfast establishment that focuses on the creation of rice Krispies as its primary offering. In order to fulfil the ever-increasing demand for nutritious breakfast cereal, the firm was launched the following year, in 2015. Since the company’s inception, the primary focus of KokoKrispies has been on the production of Rice Krispies of the highest possible quality, Halal, which indicates that they are approved for consumption by Muslims. In addition, the company has implemented product diversification by producing rice Krispies with various flavorings to cater to its target market’s varied tastes and preferences. Among these flavors are vanilla, almond, chocolate, cocoa, vegan peppermint, brown butter, peanut butter, and locations peppermint bark. Other flavors include brown butter, vegan peppermint, and chocolate. The business is run as a partnership by three members of the same family, in addition to two friends, for a total of five investors who joined forces and combined their resources in order to launch and succeed in the snack food market. The organization’s long-term objective is to establish itself in as many additional markets as possible, with the intention of luring a large number of customers and thereby increasing both sales and earnings.
Market analysis and strategy
Demographic description.
Ages 17 to 65 can consume Kokokrispies rice products, a common household cereal. Families may easily afford this product. This tea is available to our clients who make between $20,000 and $40,000 annually. Most of our clients have graduated from high school and have some college experience. They usually have a 9–5 schedule.
Geographic distribution
Rice Krispie treats will be distributed in both urban and rural regions. In addition to having physical locations in Lenox Mall, Stone Crest Mall, and Greenbriar Mall, KokoKrispies will also be sold online. Both venues are user-friendly for families and close to the public. For consumers of rice Krispies, Rice Krispies will eventually overtake Kellogg’s.
Psychographic Description
The audience that is expected to read this is very accountable. The vast majority of customers favor activities outside since these pursuits give them the opportunity to engage with other people while working out or simply basking in the sunshine. The patrons of Kokokrispies frequently report having a good time. The folks usually deal with a variety of health issues or have had terrifying brushes with death due to their conditions. Customers are typically just average people who are trying to lead healthier lives; they are not very forward-thinking trendsetters.
Purchasing pattern description
The target market will use the products to help manage a variety of illnesses, including sleep apnea, diabetes, high blood pressure, and others. The product will be offered for sale to customers multiple times every month. Kokokrispies can be used three times per day from one packet. Both locally located mall kiosks and online retailers sell the rice. The company wants as many clients as possible to be able to use its product.
Buying sensitivities description
Due to the fact that these consumers lead healthy lifestyles, they are concerned about the product’s level of quality. Our customers want reassurance that the product will effectively serve the purpose for which it was designed. The customers are particularly concerned about the price because some live in families consisting of only one or two people and are therefore required to adhere to a financial plan strictly. The company wishes for all of its customers to be aware that not only can they get rice Krispies of the best quality at affordable rates, but also that the packaging can be recycled in its entirety. The goal is to convey to customers that Kokokrispies is concerned not just about their wellbeing but also about the natural world in which they live.
Marketing and sales plan
Marketing vehicles.
Social media platforms such as Twitter, Facebook and Instagram to reach people of ages 25-34 as per the statists research amounting to $1,250 per month, free rice samples from 10 am-8 pm Monday to Saturday amounting to $108.97, we development of $1,500 one-time fee per year and monthly web maintenance cost of $90 per month. These are the marketing tools to attract the attention of the intended customers.
Competitive analysis
In 2018, the market for rice kokokrispies was valued at USD 12.63 billion, and by 2025, it is expected to grow at a CAGR of 5.5% (Perdon et al., 2020). As one of the top cereal providers, Kellogg’s Brands, Walmart, and Kroger shops are my three main competitors. But I think Kokokrispies will succeed because, according to my study, the flavored goods are distinctive and provide superb rice kokokrispies that are good for human consumption. Kokokrispies are aware that people are becoming more aware of their health and fitness. Due to the fact that our products help customers boost their immune systems, develop stronger bones and teeth, reduce the risk of cardiovascular diseases, cancer, and kidney stones, and manage blood cholesterol levels while being enjoyed based on personal flavor preferences, they will stand out from other teas. It won’t be difficult for Kokokrispies to become the next well-known brand everyone can enjoy.
Management and organization structure
The organization has a hierarchical structure making instructions and power flow from top to bottom. The five shareholders hold five different top managerial positions since they are professionals in different areas. Currently, the organization has five different departments served by a total of 58 employees. It is the organization’s long-term goal to establish in many other locations, attracting many consumers and maximizing sales and profits.
SWOT matrix
Strengths.
The company is made up of focused individuals, according to Klitgaard (2018), deals with products in high demand according to Perdon, Poutanen, & Schonauer (2020), has hired skilled labor, has reliable distribution channels and packs products in different sizes to meet consumer’s requirements as per Yonezawa, & Richards, (2016)
Weaknesses
The company has limited marketing, unstable financial status, lack of brand and unique design of packages and limited access of consumers through the given technology.
Opportunities
There is a continuous increase in demand for healthy serious, technological improvement in the production of goods and services, the products are made of locally available resources, and banks provide lends to boost the financial sector.
Threats
Consumers tend to doubt the health levels of the products, the market is competitive, strict government regulations and unhealthy competition since the raw materials are locally available.
Target Market
Working worldwide in the nation, Kokokrispies distributes rice Krispie’s items. One of the fastest-production of quality Rice Krispies that are Halal in the nation is Denpec. This has given the business a fantastic opportunity to harness its customer base’s brand loyalty to introduce rice that comes with different flavors including vanilla, almond, chocolate, cocoa, vegan peppermint, brown butter, peanut butter and peppermint bark to meet various customer’s tastes and preferences. The marketing and sales strategy focuses on an analysis of the market developments brought on by the demand of good breakfast cereal snacks that are known for quality and different nutrients (Zhu & Gao, 2019).
Demographic Description
Ages 17 to 65 can consume Kokokrispies rice products, a common household cereal. Families may easily afford this product. This tea is available to our clients who make between $20,000 and $40,000 annually. Most of our clients have graduated from high school and have some college experience. They usually have a 9–5 schedule.
Geographic Description
Rice Krispie treats will be distributed in both urban and rural regions. At addition to having physical locations in Lenox Mall, Stone Crest Mall, and Greenbriar Mall, Kokokrispies will also be sold online. Both venues are user-friendly for families and close to the public. For consumers of rice Krispie’s, Rice Krispies will eventually overtake Kellogg’s.
Lifestyle Distribution
Shops like Whole Foods Market, Sprouts Farmers Market, Nature’s Own Herb Shop, and others are frequent destinations for the consumers. Customers often lead healthier lifestyles. Clients may take a nature walk or spend some time exercising at the gym during their free time. The clientele frequently drives hybrid vehicles and dress in athletic attire.
Psychographic Description
The intended audience is extremely accountable. The majority of clients prefer outdoor activities because they provide them the chance to interact with others while exercising or simply taking in the sunshine. Customers of Kokokrispies often have a good time. The individuals frequently struggle with various health problems or have had close calls with death. The customers are basically regular folks striving to live a healthy lifestyle; they are not really trend setters.
Purchasing Pattern Description
The products will be used by the target market to help manage a variety of illnesses, including sleep apnea, diabetes, high blood pressure, and others. The product will be offered for sale to customers multiple times every month. Kokokrispies can be used three times per day from one packet. Both locally located mall kiosks and online retailers sell the rice. The company wants as many clients as possible to be able to use its product.
Buying Sensitivities Description
Customers are worried about the product’s quality since they lead healthy lifestyles. Our buyers desire reassurance that the product will carry out its stated purpose. Due to the fact that some of the consumers live in single-family households and must stick to a budget, the customers are particularly worried about the cost. The business wants its clients to be aware that it is here to provide rice Krispie’s of the highest caliber at competitive prices, and that the packaging is completely recyclable. The purpose is to let clients know that Kokokrispies cares not just about their health but also about the environment.
Market Competition
In 2018, the market for rice kokokrispies was valued at USD 12.63 billion, and by 2025, it is expected to grow at a CAGR of 5.5% (Perdon et.al, 2020). As one of the top providers of cereal, Kellogg’s Brands, Walmart, and Kroger shops are my three main competitors. But I think Kokokrispies will succeed because, according to my study, the flavored goods are distinctive and provide a superb rice kokokrispies that is good for human consumption. Kokokrispies are aware that people are becoming more cognizant of their health and fitness in general. Due to the fact that our products help customers boost their immune systems, develop stronger bones and teeth, reduce the risk of cardiovascular diseases, cancer, and kidney stones, and manage blood cholesterol levels while being enjoyed based on personal flavor preferences, they will stand out from other teas. It won’t be difficult for Kokokrispies to become the next well-known brand that everyone can enjoy.
Value Proposition
A breakfast with a focus on rice Krispie’s is called KokoKrispies. Since its founding, KokoKrispies has concentrated on producing Rice Krispies of the highest quality that are Halal, making them particularly well-liked by Muslims. Additionally, the business has used product diversity by creating rice Krispies in a variety of flavors to cater to the varied tastes and preferences of its customers. Vanilla, almond, chocolate, cocoa, vegan peppermint, brown butter, peanut butter, and peppermint bark are just a few of these tastes. Good breakfast cereal snacks like rice Krispie’s are well-known for their high standards and range of nutrients. Using Kokokrispies will guarantee long-term excellent health for families and individuals. The brand Kokokrispies thinks that eating savory, high-quality, nutritious, and well-packaged food is important.
“To bring change to the marshmallow rice crispy treats by offering unique products regional
distribution and expedited delivery†are the organization’s slogan. The message is conveyed through marketing vehicle that the rice Krispie’s is a household product. The entire family can enjoy year-round and families can consume the products and enjoy it with the option of several flavors. Kokokrispies is a brand that thrives on health and quality. The rise is 100% organic.
Marketing Vehicles
| Marketing Vehicles | Frequency | Cost/Month |
| Social Media: Facebook, Twitter, and Instagram | Thrice daily for each social media platform. I’ll utilize Twitter, Facebook, and Instagram to connect with customers between the ages of:
Ages 25 to 34 on Instagram (Statista Research Department, 2021) Women 18–24 (Statista Research Department, 2021) and males 25–34 use Facebook (Statista Research Department, 2021) Ages 18–29 and 30-49 on Twitter (Statista Research Department, 2021) so that as many individuals as possible, especially those in our target market, can learn about our organization. |
$1,250 per month (WebFX, 1995-2021) |
| Free rice Krispie’s samples (by word of mouth) | Free samples from 10am-8pm Open Monday – Saturday. | $108.97/month
|
| Website Development/QR Code | One-time fee per year | $1,500 per year This will be a one-time fee to create the website. |
| Monthly Website: Cost/maintenance and hosting | One time per month | $90 per month (Web FX, 2021) |
The decision to employ the particular market vehicles was made because the strategies would work the best to attract the attention of the intended audience. Kokokrispies will employ social media, free food samples, website creation, and monthly websites as marketing tools. For instance, Kokokrispies will need to use social media since it enables us to contact our target audience. The use of social media will assist promote rice Krispie’s and engage current and potential clients for our business (Abrams, 2019).
Customers being given the chance to try the rice Krispie’s treat is the second marketing strategy to be employed. A variety of tastes are offered to customers as samples. Every consumer who expresses interest in the delicious rice Krispie’s snack will receive one free sample from the company. Given that the product is a snack, word-of-mouth marketing will be the most effective method of reaching customers, and after people share the food with their family and friends, word-of-mouth marketing will be created.
Website creation is the third marketing tool to be employed. Customers may use this comprehensive website to look up information on our snacks. The availability of this marketing tool would enable clients to shop whenever it suits them. We’ll have banners with pictures of actual customers and customer testimonials so that customers can see what other customers are saying about the goods we’re offering. The strategy offers ease and a website where clients can go to find all the information they need before buying the rice Krispie’s (Abrams, 2019).
KokoKrispies is a breakfast that specializes in the production of rice Krispie’s. The company was established in 2015 in order to meet increasing demand for a healthy breakfast cereal. KokoKrispies since its establishment has been focused on manufacturing quality Rice Krispies that are Halal which means they are also highly acceptable to the people of Muslim faith. Additionally, the company has applied product diversity by coming up with rice Krispies of different flavors in order to meet different consumer tastes and preferences. Some of these flavors include; vanilla, almond, chocolate, cocoa, vegan peppermint, brown butter, peanut butter, and peppermint bark.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
